Your LinkedIn banner appears at the top of your profile and Is what people see next to your name when your name appears. These 220 characters (or less) are the first thing that someone will see when they click on your profile and helps the reader learn more about you and your career.
A popular method of structuring the headline is to use the | symbol to separate words thus creating several different sections. For example:
Marketing Manager | Social Media Strategist | SEO Expert
Some people prefer to write a short sentence or two such as:
Marketing Manager at ABC Ltd and expert in social media strategy.
Why is it important to have a strong LinkedIn banner?
A strong headline can make a good first impression and encourage recruiters to read on to learn more about you and your work. It can help you differentiate yourself from others with similar backgrounds and skills.
Recruiters often use LinkedIn to both advertise jobs and search for potential candidates that they may be interested in. Your LinkedIn headline is the first thing that people see when they come across your profile, so it’s essential to make it strong and impactful. Here are some tips for writing a strong LinkedIn headline:
Be clear and concise
Your headline should clearly and concisely communicate who you are and what you do. Avoid using vague or general phrases and instead, use specific language to describe your skills and expertise. This will ensure that recruiters understand what it is that you do and what you have to offer.
Use keywords
Include relevant keywords in your headline to help you appear in LinkedIn search results. Think about the terms that people might use when searching for someone with your skills and incorporate them into your headline. For example, if you are searching for a job in marketing include the words social media or content creation. This will help make your profile more discoverable to recruiters.
It can also help you target the right audience, whether that’s potential clients, employers, or industry peers.
More Like This: How to build a strong LinkedIn profile
Highlight your unique value proposition
Your headline should communicate your unique value proposition, or what sets you apart from others in your field. Think about what makes you different and emphasize it in your headline. What special skills, experience or knowledge do you have that you can bring to the role? Did you have any particular achievements or accomplishments in your current or previous role?
Keep it professional
Remember that LinkedIn is a professional network, so keep your headline professional and focused on your career. Avoid using humour, unprofessional language or personal details that are not relevant to your professional persona.
Be authentic
Finally, make sure your headline accurately represents who you are and what you do. Don’t exaggerate or make false claims, as this can damage your professional reputation. Remember it’s very easy for employers to find out if a candidate is lying.
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