Facebook Selling: Top Tips

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Selling unwanted stuff on Facebook is a great way to earn some extra cash. Unlike other selling sites Facebook does not take a commission or any selling fees so the cash earned is yours to keep. Learn more about how Facebook Marketplace works here

Provide the right information upfront 

When creating a Facebook listing you will be asked to write a product description. Make sure to include as many pieces of important information in your original post including: 

  • Price
  • Size/Measurements (if its a large item)
  • Delivery/collection arrangements 
  • Location (do not give your exact address) 
  • The item’s condition 

If buyers have to prise important details out of the seller they will soon lose interest or may even become suspicious. 

Upload good images of the product 

One of the most important aspects of a Facebook advert is the images. Buyers will want to see what the product looks like before parting with their cash. 

It’s best to upload a few images, especially for larger items. Make sure images are of good quality and are a true reflection of the item’s condition. No photoshopping or using screenshots from Google Images. 

Be prepared to haggle even when selling on Facebook

Try to get a rough idea about how much your item is worth before posting it. Search for similar items or look on Facebook selling groups to see what others are charging. 

Be sensible about the price. Charge too much and no one will be interested but charging too little means you will end up losing out. 

Remember to allow room for buyers to haggle. A good tactic is to set a starting price that is slightly more than what you really want. If the buyer tries to haggle you can gradually decrease the price and still get what you were looking for. 

Do not reveal too much personal information publicly 

When posting an advert on Facebook it will be seen by many people. Be careful not to reveal too much information on a public post and do not post your exact address, bank details or any contact information (interested buyers can send you a message on Facebook). 

You should only use Facebook messenger to contact the buyer. Do not exchange phone numbers or other contact information. Never reveal your address unless the buyer is collecting the item. 

Accept payment in cash

Request that payment is made in cash as this is the safest form of payment. Cheques are not recommended as there is no guarantee the cheque will go through properly. Whilst bank transfers may seem easier, it is not a good idea for someone else to know your bank details due to the risk of fraud. 

Using PayPal to collect payment runs the risk of scams such as the buyer sending fake emails pretending to be from PayPal confirming payment or the buyer issuing a ‘chargeback’ claiming that the goods were never received. 

Safety comes first

Whilst it is rare for incidents to occur your safety should be your number one priority. If a buyer appears to be dodgy or something does not seem right trust your gut instinct and walk away from the sale. 

Arrange to meet the person in a public place ideally during the day. Make sure someone else knows where you are going or better take someone with you. 

If the buyer absolutely has to come to your house to collect the item i.e if the item is large do not invite them in. Keep valuables out of sight, ensure your mobile phone is on your person and that someone else is present. 

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